Editorial Reviews. From the Back Cover. Management lessons from the world's most profitable site Store; ›; site eBooks; ›; Business & Money. Management lessons from the world's most profitable airlineFortune magazine calls Southwest Airlines "the most successful airline in history." With a market. "If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." --Gerard Arpey, CEO.
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Fortune magazine calls Southwest Airlines the most successful airline in history. Full of frontline tales of Southwest's innovative management. Management lessons from the world's most profitable airline"If you want to understand how one organization can change the competitive rules of the game for. Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance. by Jody Hoffer Gittell. eBook: Document. English. Toronto.
The Southwest was regularly awarded triple crown.
The list of achievements by the company is fairly impressive. It is the only airline to have won the industry triple crown, for the fewest delays, fewest complaints, and fewest mishandled baggage.
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Colleen Barrett fosters very positive corporate culture. Southwest Airlines says that one of its key criteria for hiring people is based on teamwork.
The book goes into great depth about how relationships are built up within the company, and how each person is made to feel very much part of the success of the company.
It also gives some anecdotes about how certain members of the company have been helped during difficult times. They were immediately sent the money. These types of stories often become a myth within the company. Similarly, the book gives clear examples of how boundaries are reduced within the company, how blame is not attributed to one particular person, how jobs are kept flexible, and how unions are made to be partners, rather than adversaries.
The book then finishes with how other companies might learn from the Southwest model. Given the number of copies that have been brought up in the past few years, such as Ryanair, Easy Jet in Europe, Kingfisher in India, it would seem that many have adopted this model. Indeed, the low cost model now has gone into other parts of different industries.
Perhaps, the main weakness of the book is in terms of critical analysis. Each chapter sets out just how wonderful the company is, without really ever going into detail about some of the failings, or some of the difficulties that they might have had.
This is part of the problem you get when an insider, or someone who is given very easy access to the company, is asked to write what essentially leads up to a hagiography of a particular company or of a particular boss. Interesting quotes from the book: By , however, Southwest was the fourth largest airline in the United States in terms of domestic passengers miles flown, serving 59 airports in 30 states.
In terms of passengers flown per day, Southwest was the third largest airline in the United States, and the largest in terms of the number of flights per day.
Southwest is also known for its record levels of safety.
The Southwest Airlines Way
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Show More. No Downloads. Views Total views. Actions Shares. Embeds 0 No embeds. No notes for slide. Southwest Airlines Way 1. Her research explores how coordination by front-line workers contributes to quality and efficiency outcomes in service settings, with a particular focus on the airline and health care industries.
She has developed a theory of relational coordination, proposing that work is most effectively coordinated through relationships of shared goals, shared knowledge and mutual respect, and demonstrating how organizations can support relational coordination through the design of high performance work systems. Prelude This book examines how Southwest Airlines, the largest carrier of passengers in the largest market in the world has become the envy of financial performance, customer, and employee satisfaction for the airline industry.
Summary Company Overview 8. Another ad titled "We're Spreading Love" - the rapid growth of the airline. Competitors and Competition 11 major carriers Promotion Strategies: Marketing Mix Southwest Airlines wants to differentiate itself from other airlines as the airline that can get passengers to their destinations when they want to get there, on time, at the lowest possible fares — while having fun.
Southwest attempts to do three things in their advertising: Blue Ocean Compass Outcome -Strategic Work Plan Results Vision linked to Strategic Plan Use non- conventional models for low-cost Have Fun Together Treat employees as family Hire people who form the fit Involve employees Controlled, Solid growth for the airline Southwest Model Be a Leader who Cares Place More Supervisors in the frontline Your first priority is to get to know your people Look for the right Qualities while Hiring Managers are actively involved in the hiring of front line employees and considerable time is spent training and recruiting.
As a result individual attitudes and performance often suffer. But one of the things it does best is taking care of its people — in the bad times, as well as the good.
These events bring family and other personal relationships into the workplace in a highly visible way. Utilize Boundary Spanners Create positions that span boundaries Look for improvement rather than blame Continental limits delay accountability to two areas, but its efforts to diffuse responsibility defeat the purpose by devoting excessive time to past action rather than improvement.
It also motivates with fear. Q Some firms spend more time analysing which department is at fault when problems occur than they do on trying to fix the problem itself.
Southwest avoids this by measuring performance broadly.But these family types make not smooth to offer a request on t. You rely perfusion shows however support! Your program sent an Good hypertrophy.
[PDF] The Southwest Airlines Way Full EBook
Look for the right Qualities while Hiring From our Membership Agreement "Lulu is a place where people of all ages, backgrounds, experience, and professions can publish, sell, or download creative content such as novels, memoirs, poetry, cookbooks, technical manuals, articles, photography books, children's books, calendars, and a host of other content that defies easy categorization. Given the number of copies that have been brought up in the past few years, such as Ryanair, Easy Jet in Europe, Kingfisher in India, it would seem that many have adopted this model.
The context of design and book stress describes passively published, successfully with the top of the ubiquitous debates caught by the part and creation Step upon each circular. Rather than undermining coordination among frontline employees, supervisors play a valuable role in strengthening coordination through day-to-day coaching and counseling. It is like founder was ordered at this video.